Spotlight: Launch of new ISS branding and communication strategy

The launch of a new logo marks the start of an improved approach to communication at the Institute for Security Studies (ISS).

Published on 13 March 2014 in Impact

The launch of a new logo marks the start of an improved approach to communication at the Institute for Security Studies (ISS). The new branding signals a commitment to dynamic communication and 2014 will see many improvements in the way ISS reaches its stakeholders.

The business of the ISS is conducting research, providing policy analysis and advice, and delivering training. ‘Information is at the heart of what we do,’ says Antoinette Louw, Head of Communication at ISS. ‘A targeted communication strategy that connects the results of our work with the decision makers who we believe can make a difference, is essential.’

Finalised at the end of 2013, the strategy calls for better communication of the results of ISS’s efforts to enhance human security in Africa. Using the latest in audio-visual technology as well as digital and social media, commentary and analysis will be more timely and proactive. Information will reach specific stakeholders on the continent and beyond who are able to influence debates and policy. Training ISS staff and improving the quality and availability of French content are key to achieving these goals, many of which are outlined in the ISS Strategic Plan 2012-2015.

The new logo and branding complement the extensive website upgrade that took place last year, delivering more visual appeal, higher quality information and better accessibility, including for users of mobile phones and tablets. This earned the ISS a bronze medal from SA Web Awards in October 2013. Starting with the Pretoria office, live audio-streaming will now be provided for public seminars, and research results and impact stories will be conveyed using audio-visual media where possible. Interaction with the media and other stakeholders on Twitter and Facebook is growing, and these channels will increasingly be used to publicise ISS’s work and provide more responsive and useful information.

For more information contact:

Antoinette Louw, Communication, ISS Pretoria: [email protected]